Real Estate Redefined

Strategic Choice Realty, LLC, has a team of experienced agents that can assist you with all your real estate needs. We have redefined and revolutionized the real estate industry by unbundling our real estate services to offer our customers specifically targeted choices to sell or rent their home starting from $199.99. 


We also offer superior service with our Full-Service Plan at a discounted rate of only 5% of the sales price without reducing the services we offer! Our full-service listings include professional photos, drone photography and a virtual tour.


The Buyer's Advantage

At Strategic Choice Realty, LLC, we focus completely on the needs of the buyer, representing them in all facets of their most important purchase.  From the search, to negotiating the best price, and assisting with financing and inspections, our agents stay by your side from the very beginning until you move into your new home.  When you work with one of our premiere partner agents to help you find your perfect home, you will receive a 10% rebate from the buyer's broker commission credited to you at closing to assist you with closing costs!* Call us today to start your home purchase journey! 


Rely on Expertise

Strategic Choice Realty, LLC, is owned and operated by seasoned broker Irene Hey, who leads a team of experienced agents that can assist you with all of your real estate needs.

Our team of agents have experience in a variety of services including comprehensives sales and marketing, lease advisory capacities, and short sale/foreclosure properties.

 A majority our business comes from returning satisfied customers and their referrals. Contact us today so we can assist you with all of your real estate needs!

*Some restrictions apply. Please contact us for more details.

Meet The Team

Irene Hey, Broker/Owner


Since 2002 home buyers and sellers have to come to know Irene Hey as one of the most honest, ethical REALTORS® in the industry. A resident of south Florida for over 40 years, Irene is a wife and mother of two who started out in real estate buying, fixing up and selling her own homes. She represented her own transactions after experiencing disappointment with the lack of knowledge and integrity in the real estate industry.

Within a short period of time a number of friends and family members who were also in need of an honest, dependable agent asked Irene to represent them with their home purchases and sales.  

Irene’s volume of sales and responses from satisfied customers led her to switch careers from an award winning journalist and photographer to a top notch REALTOR® - switching professions to satisfy customer demand. 

Bringing her journalism and professional photography experience to the real estate industry has helped Irene's listings stand out above the rest!

Kim Weber, Realtor®


Kim Weber, a wife and mother of three, has been a long-time resident of the Boynton Beach/Ocean Ridge area since 1969. She and her husband Paul of 31 years love south Florida and all it has to offer, finding it the perfect place to raise a family.

With 15 plus years’ experience in sales and management, Kim has lived and experienced many local changes over the years. She understands the numerous intangible benefits of life in southern Palm Beach County with its unmatched weather, culture, and diversity. Her contacts and longtime area of residency leverage her energy and enthusiasm, enhancing her client dedication and insuring satisfied clients and referrals.

A very active and connected community volunteer at her local church and school,  Kim co-chaired several fundraising events and served on a variety of councils where she has been known as the go to person to “get the job done!"

Sabina Horecky, Realtor®


Born and raised in south Florida, Sabina Horecky received her Bachelor’s degree in Business Administration from the University of Florida in Gainesville. 

Fluent in English and Spanish, Sabina began a fast paced career in corporate sales and management. After a few years, she realized she wanted to continue using her strong business background but pursue a new market and create more intimate and emotional connections with her clients. 

She continues the theme of helping people throughout every stage of their lives by involving herself weekly in local charities and giving motivational speeches to underprivileged youth throughout the community. 

To help clients through one of the biggest financial decisions of a lifetime, Sabina brings a unique experience by providing persistent hustle and refreshing enthusiasm!

Frank Wallmueller, Realtor®


 Frank has been a Realtor® since 2002 and has helped countless people successfully sell their homes for top dollar, in the shortest amount of time and with the least amount of stress. 

For many homeowners, moving is a major life event; it can be exciting and a little stressful.  As an experienced Realtor®, Frank understands the challenges buyers may have when considering a move. To ensure his clients have the best possible experience, he evaluates their entire situation to ensure the best possible outcome. As your Realtor®, Frank is committed to a high level of communication to keep you informed throughout the entire selling process. 

Frank and his wife, Ilene, are active members at their local congregation. 

Lori Seinfeld, Realtor®


Heather Hey, Marketing Coordinator


Born and raised in south Florida, Heather, a 2019 graduate from Florida Atlantic University in Boca Raton with a BBA in Marketing, is a member of the Strategic Choice Realty team as Marketing Coordinator where she applies strategies to help our customers get the best exposure of their home with a quality end product that includes professional photography, videography, and use of social media platforms.

Throughout her college career, Heather has gained experience in the field of marketing with a variety of hands on internships that include working with businesses such as a brewery, photography company, non-profit organization and apparel company.