Our UNIQUE Real Estate STRATEGY
Real Estate Redefined
Strategic Choice Realty, LLC, has a team of experienced agents that can assist you with all your real estate needs. We have redefined and revolutionized the real estate industry by unbundling our real estate services to offer our customers specifically targeted choices to sell or rent their home starting from $399.99.
We also offer superior service with our Full-Service Plan at a discounted rate of only 5% of the sales price without reducing the services we offer! Our full-service listings include professional photos, drone photography and a virtual tour.
The Buyer's Advantage
At Strategic Choice Realty, LLC, we focus completely on the needs of the buyer, representing them in all facets of their most important purchase. From the search, to negotiating the best price, and assisting with financing and inspections, our agents stay by your side from the very beginning until you move into your new home. When you work with one of our premiere partner agents to help you find your perfect home, you will receive a 10% rebate from the buyer's broker commission credited to you at closing to assist you with closing costs!* Call us today to start your home purchase journey!
Rely on Expertise
Strategic Choice Realty, LLC, is owned and operated by seasoned broker Irene Hey, who leads a team of experienced agents that can assist you with all of your real estate needs.
Our team of agents have experience in a variety of services including comprehensives sales and marketing, lease advisory capacities, and short sale/foreclosure properties.
A majority of our business comes from returning satisfied customers and their referrals. Contact us today so we can assist you with all of your real estate needs!
Meet The Team
Irene Hey, Broker/Owner, ABR, RSPS
Since 2002, buyers and sellers have recognized Irene Hey as one of the most honest and ethical professionals in the real estate industry. A South Florida resident for over 40 years, Irene is a dedicated wife, mother of two, and grandmother of four. Her real estate journey began with purchasing, renovating, and selling her own properties. After encountering a lack of knowledge and integrity in the industry, she took matters into her own hands, successfully representing her own transactions.
Word of Irene’s reliability and expertise quickly spread, leading friends and family to seek her representation for their home and business purchases and sales. The growing demand for her services prompted her transition from an award-winning journalist and photographer to a full-time real estate professional. Leveraging her background in journalism and photography, Irene ensures that her listings stand out in a competitive market. Irene holds the Accredited Buyer’s Representative (ABR) designation through the National Association of REALTORS® and has received training in the Certified International Property Specialist (CIPS) program.
Today, Irene is the broker and owner of Strategic Choice Realty, LLC where she leads a team of dedicated agents specializing in residential, commercial, industrial, and international real estate. Under her leadership, the brokerage is committed to providing exceptional service, market expertise, and ethical representation to clients across South Florida.
In 2025, Irene was appointed to the Broward, Palm Beaches & St. Lucie REALTORS® Global Business and Grievance Committees. As a member of the Global Business Committee, she collaborates with international experts to enhance South Florida’s presence in the global market. In her role on the Grievance Committee, she works alongside industry leaders to uphold the highest ethical standards in real estate.
Beyond her success as a REALTOR®, Irene is a licensed real estate instructor, committed to giving back to the industry. She educates and mentors aspiring professionals, helping them earn their sales and broker real estate licenses. Through her guidance, she fosters the next generation of ethical and knowledgeable real estate professionals.
With a commitment to integrity, professionalism, and client satisfaction, Irene Hey continues to be a trusted advocate for buyers and sellers throughout South Florida and beyond. Irene can be reach at 561-573-6256 or office@strategicchoicerealty.com.
Marilia Rahde, Broker Associate
Originally from Brazil, Marilia grew up in a family deeply rooted in real estate, with both parents serving as successful brokers for many years. This early exposure to the industry, coupled with a bachelor’s degree in business administration from Florida Atlantic University in Boca Raton, laid the foundation for her passion for real estate. Being fluent in both Portuguese and English enables Marilia to easily connect with a wide range of clients.
Marilia has earned the CIPS (Certified International Property Specialist) designation in global real estate, highlighting her expertise in navigating international markets and handling complex global transactions. She is also a proud member of the Global Business Alliance of Broward, Palm Beaches & St. Lucie Realtors, further expanding her network and enhancing her ability to serve clients with global needs. With a proven track record of securing multi-million-dollar contracts and optimizing procurement processes, Marilia brings invaluable expertise to the real estate profession. Her keen eye for detail and sharp aptitude for negotiation are key to providing clients with smooth and successful transactions.
As a seasoned business entrepreneur with over two decades of involvement in business management and entrepreneurship, Marilia brings a unique blend of skills and experience to Strategic Choice Realty. Whether guiding clients through the investment process or assisting families in finding their perfect home, she is moved by a genuine love for helping people. Marilia is committed to delivering outstanding service marked by empathy, integrity, and professionalism. Contact Marilia Rahde at 561-317-2797.
Kim Weber, Realtor®
Kim Weber, a wife and mother of three, has been a long-time resident of the Boynton Beach/Ocean Ridge area since 1969. She and her husband Paul of 31 years love south Florida and all it has to offer, finding it the perfect place to raise a family.
With 15 plus years’ experience in sales and management, Kim has lived and experienced many local changes over the years. She understands the numerous intangible benefits of life in southern Palm Beach County with its unmatched weather, culture, and diversity. Her contacts and longtime area of residency leverage her energy and enthusiasm, enhancing her client dedication and insuring satisfied clients and referrals.
A very active and connected community volunteer at her local church and school, Kim co-chaired several fundraising events and served on a variety of councils where she has been known as the go to person to “get the job done!" Contact Kim Weber
at 561-699-9444.
Lori Seinfeld, Realtor®
Bismeylyn Diaz Hernandez, Realtor®
Bismeylyn Diaz Hernandez, Realtor®
Longtime South Florida resident Lori Seinfeld has been serving the real estate needs of her clients since 2015. A resident of Palm Beach County for more than 25 years, Lori’s knowledge of the local area with its ever-changing communities, culture, and ambiance supports her knack for helping clients find their perfect homes.
A graduate of
Longtime South Florida resident Lori Seinfeld has been serving the real estate needs of her clients since 2015. A resident of Palm Beach County for more than 25 years, Lori’s knowledge of the local area with its ever-changing communities, culture, and ambiance supports her knack for helping clients find their perfect homes.
A graduate of Yale University, Lori brings her experience in sales and marketing at the Better Business Bureau, which gives her a unique vantage point on proper pricing and marketing strategies.
Her background as an educator informs the clear, understandable way she enjoys interacting with clients during the entire process. Contact
Lori Seinfeld at 561-779-2179.
Bismeylyn Diaz Hernandez, Realtor®
Bismeylyn Diaz Hernandez, Realtor®
Bismeylyn Diaz Hernandez, Realtor®
Bismeylyn Diaz Hernandez came to the United States over 10 years ago looking for the American dream. As an immigrant, she and her family surpassed many obstacles along the way including becoming fluent in both Spanish and English. Through those experiences she gained a tenacity and never give up attitude. One of her many aspirations is
Bismeylyn Diaz Hernandez came to the United States over 10 years ago looking for the American dream. As an immigrant, she and her family surpassed many obstacles along the way including becoming fluent in both Spanish and English. Through those experiences she gained a tenacity and never give up attitude. One of her many aspirations is to achieve and share generational wealth, which she utilizes the real estate industry as one of the avenues to achieve that goal.
As a young child Bismeylyn loved watching fixer upper television programs, which sparked her passion for real estate. In an effort to bring joy to other families Bismeylyn has set a priority to transform other’s lives by assisting them in finding their dream home, especially families who came to America with similar aspirations. She helps her customers throughout the entire process, from property searches through closing and beyond. She treats each transaction as if it were her purchasing or selling her own home.
Besides putting smiles on her customer’s faces after strategically helping them achieve their real estate goals, Bismeylyn also has a passion for buying, fixing up and selling homes herself. She would love to help other immigrants like herself, as well as low-income families achieve the American dream of home ownership. Contact Bismeylyn today at 845-598-6483.
Julie Meyers, Broker Associate
Julie Meyers, Broker Associate
Julie Meyers, Broker Associate
It's clear that Julie Meyers has an impressive track record of success. As a longtime business owner, Julie brings her wealth of knowledge and experience in management and finance to the real estate industry. She also adds her educational experience, with a bachelor’s degree in Biochemistry, to the mix.
Julie believes a well-lived life i
It's clear that Julie Meyers has an impressive track record of success. As a longtime business owner, Julie brings her wealth of knowledge and experience in management and finance to the real estate industry. She also adds her educational experience, with a bachelor’s degree in Biochemistry, to the mix.
Julie believes a well-lived life is achieved by maintaining an "all-in" attitude that realizes every last ounce of one's full potential. This mindset has driven successful results in every aspect of her life.
A resident of Boca Raton for 35 years, Julie has experienced and adapted to the changing local environment. Her contacts and longtime area of residency enhances her ability to provide local expertise to her satisfied customers and referrals. Contact Julie at 561-715-6896
Amy Rector, Realtor®
Julie Meyers, Broker Associate
Julie Meyers, Broker Associate
Contact Amy at 561-441-1735