What We Do

 At Strategic Choice Realty, LLC, we have redefined and revolutionized the real estate industry by unbundling our real estate services to offer our customers specifically targeted choices to sell or rent their home. You choose the perfect strategic plan that meets your specific needs.  


A variety of services are offered “à  la carte” in our Seller's Individual Options. For a discount on the individual priced items, consider one of our package plans.  At any time during the listing additional services can be added or be easily converted to a 5% full-service listing with your pre-paid costs credited back to you at closing! *

Compare Our Plans & Features

Satisfied Customer Testimonials

Cass S.

"As a long time real estate attorney in Palm Beach County, I always turned to Irene to sell my personal homes because I trusted her judgement and professionalism over the many other realtors I have had experience with in handling real estate closings.

"I have always found Irene to be very diligent in her efforts to help clients with their real estate purchases and sales.

Irene has the ideal personality for helping real estate transactions go smoothly! "

Rochelle P.

"I am fortunate to know and have worked with Irene Hey for many years.  Her successful career in real estate, combined with her intelligence, dedication, tenacity, honesty, dependability and pleasant personality are unsurpassed!

"If you want an unwavering ally when buying or selling a property, it wont get any better than Strategic Choice Realty and Irene Hey!"

Phillip B.

"I have worked with Irene on multiple purchases and sales of properties.  She has tremendous knowledge of the industry and is very professional. When selling my home she was honest, provided great feedback, and managed the sale negotiation brilliantly. 

"When I was purchasing my home, she listened to our wants and needs and helped navigate us through the process to find  the perfect home!  I highly recommend Strategic Choice Realty - I wouldn't use anyone else! "

Morisa F.

"My experience with Irene Hey was extraordinary. She was always happy to help with anything I had questions about and when I wanted to see a house she was always happy to schedule it. Irene listed my house and it sold in 24 hours! The buyers were difficult and Irene always knew what to say and how to navigate the sale with ease. 

"Irene is an incredible professional and great to work with. I have recommended her to anyone I know looking to buy or sell. I felt well taken care of with Irene. She also directed me to a great mortgage company and they were able to help us out with sorting out the paperwork and details. Irene is very calm in all situations and keeps her clients focused on the goal."

Tom E.

"I am so thankful for the guidance and expertise of Irene Hey. I would have lost my home to foreclosure had it not been for her.  When I was behind in my mortgage she offered me another option -  selling my home as a short sale. 

"She and I teamed up with a local short sale attorney that negotiated with my lender to ultimately forgive my entire loan balance. And there was no additional cost to me to use the attorney - the costs were built into the sale.

"Because I sold my home as a short sale instead of letting it go to foreclosure, my credit didn't take as bad of a hit. When I am ready to buy again I will absolutely be calling upon Strategic Choice Realty! "

John C.

"It was a joy to work with Irene and her team! Irene is a skilled listener and negotiator, with a very in-depth knowledge of the local market.  Her thorough real estate expertise was invaluable to me as a first time home buyer. 

"She took the time to explain to me the entire process and showed me a lot of houses so I had great choices to work with. My experience was great from start to finish. When it comes time for me to sell my home, I will be calling upon Strategic Choice Realty - I highly recommend them!

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